Bruce is vice president of service operations at Fairbanks Scales. His expertise in field service runs deep, having held positions in executive management, business development, service marketing, organization development, industrial safety, fleet management, training, and call center operations. He has worked in a wide range of industries, including clinical diagnostics and scientific instrumentation, irrigation system controls, banking equipment, homeland security optical readers, and industrial weighing systems. Breeden is the author of The Intentional Field Service Engineer and creator of the Field Service7℠ development program. He is also the founder and principal of Field Service Resources, an organization that provides opportunity, development and results to field service engineers and technicians throughout their careers.