On May 9, 2023, Mobile Reach’s President, Nasrin Azari, presented “ITAM in the Field” at the annual IAITAM conference. During this presentation, she shared the successful formula that Mobile Reach has been using for years to ensure the rollout of a successful mobile solution for ITAM programs. These tips will improve the success rate of your mobile initiative, even if you already have a mobile solution in place. We have recorded the 50-minute presentation so that we could make it available to all of you who were unable to attend the IAITAM event or unable to attend her presentation.